Is it just my imagination or are an awful lot of folks on the trail, at the shooting range, and at hunting camps wearing some kind of parachute cord bracelet nowadays? What started a few years ago as a practical way for soldiers, firefighters, and outdoor adventurers to carry some extra 550 cord has mushroomed into a multi-million dollar business serving fashion-conscious urbanites and true wilderness aficionados alike.
http://survival.outdoorlife.com/blogs/survivalist/2013/04/paracord-bracelets-10-practical-uses-other-fashion
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